Strategy | Communications | Design | Culture
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A Multidisciplinary Perspective
My career has always crossed disciplines. What began with art, architecture, and design evolved into work spanning strategic communications, marketing, business, publishing, and cultural leadership.
With a background in Interior Design and Art History, I approach organizations and ideas with both a creative and strategic lens—looking at how individual pieces connect, where opportunities are being missed, and how positioning, communication, and experience can work together more effectively.
Over the course of my career, I’ve advised brands and leadership teams, built integrated campaigns, developed audiences, launched ideas into new markets, shaped editorial and cultural projects, and helped organizations strengthen their visibility and relevance.
That range is the throughline rather than the exception. I’m a strategist and systems thinker drawn to work where design, communication, culture, and business intersect—and to ideas with the potential to create lasting value.
Digital strategy, Pinterest marketing, content strategy, brand visibility
Marketing strategy, product launches, email marketing, designer engagement
Developed a digital marketing strategy combining paid media, organic content, and designer-focused campaigns to expand brand visibility to grow trade accounts and revenue
Supported the U.S. launch of a Scandinavian wallpaper brand through public relations and launch communications.
Selected Work
Strategy takes different forms.
From brand launches and integrated campaigns to experiential concepts, audience growth, and public programming, my work often begins with the same question: What will move this idea forward?
A selection of projects spanning design, communications, audience growth, cultural engagement, and brand building.
Special Projects & Advisory
For high-impact initiatives that fall outside a traditional agency or consulting scope.
Publishing, launches, cultural and nonprofit initiatives, strategic partnerships, executive advisory, speaking, and multidisciplinary collaborations.
My Approach
Communications
Public Relations
Brand Strategy
Editorial
Storytelling
Built Environment
Public Relations & Communications
For brands and organizations that need stronger positioning, greater visibility, and a more intentional public presence.
Strategic communications, messaging, media relations, executive visibility, thought leadership, and reputation-building.
Marketing & Brand Strategy
For organizations that need senior-level strategic direction without adding a full-time executive.
Fractional marketing leadership, brand strategy, campaign planning, audience development, go-to-market strategy, and integrated growth initiatives.
Editorial & Storytelling
For projects that need a clear point of view and a compelling way to communicate it.
Editorial direction, content strategy, publications, brand storytelling, creative development, and narratives centered on design, architecture, culture, and place.
Selected Clients & Collaborations
Over the past decade, I've partnered with organizations ranging from luxury manufacturers and design firms to nonprofits, technology, and cultural institutions, helping them strengthen visibility, build credibility, and communicate with greater purpose.
Featured Writings
OPINION
Why Craftsmanship Still Matters in an Age of AI
A reflection on craftsmanship, permanence, and why our built environment deserves thoughtful stewardship.
OPINION
The Future of Cultural Stewardship
A reflection on craftsmanship, permanence, and why our built environment deserves thoughtful stewardship.
OPINION
The Future of Cultural Stewardship
A reflection on craftsmanship, permanence, and why our built environment deserves thoughtful stewardship.
Impact At A Glance
A snapshot of the reach, recognition, and results achieved through strategic communications and public relations.
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15+
Years building brands, visibility, and growth
3,000,000+
Digital impressions generated for clients
150+
National & international media placements secured for clients
Global
Client engagements across the United States, Europe, & Asia
Award-Winning
Recognized across communications, business & marketing
Leadership, Culture & Publishing
Publications
Honoring Excellence In Design
The John Staub Awards
A Celebration of Award-Winning Traditional Architecture, Interiors, Landscapes, and Craftsmanship in Texas and Beyond
This book commemorates the twentieth anniversary of the Texas Chapter of the Institute for Classical Architecture & Art through a beautifully illustrated presentation of award-winning projects from 2011–2024. Featuring exceptional architecture, interiors, landscapes, and artisan craftsmanship, this volume showcases the individuals and firms whose work continues to advance the traditions of beauty, proportion, permanence, and classically-based design.
Edited By Michele Iapicco, Scott Gill, Iris Adelmann, Mary Kate Spach, and Kristy Geary
Published by Texas A&M University Press.
Available Fall 2026.
Awards & Honors
40 Under 40
San Antonio Business Journal
Silver Anvil Award
Public Relations Society of America (PRSA)
El Bronce Award of Excellence
PRSA San Antonio
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Davey Award - Silver
Academy of Interactive & Visual Art (AIVA)
Leadership & Volunteering
Institute of Classical Architecture & Art, Texas Chapter
2024- Present Chapter Vice President/President Elect
2022-2024 Board Member
2018-2021 San Antonio/Austin Chapter Coordinator
2016-2018 Steering Commitee Member
Bored No More Charity
2026-Present Board Member
Press Features
Featured in more than 30 national and industry publications, including Architectural Digest, Forbes, Homes & Gardens, Business of Home, Livingetc, and Real Simple.
