ENTREPRENEURSHIP | DESIGN | ART | COMMUNICATIONS
A Career Shaped By Curiosity
What began as an interest in art, architecture, and design has evolved into a multidisciplinary career spanning entrepreneurship, strategic communications, public relations, editorial publishing, nonprofit leadership, and cultural heritage.
I’ve always been curious about how things come together—ideas, businesses, brands, places, and the people behind them. That curiosity has taken me from studying art and design to starting businesses, building an agency, advising organizations, and continuing to explore the built environment and our cultural landscape.
Today, my work sits at the intersection of business, design, culture, and communication. I work with organizations on strategy, positioning, visibility, and growth while continuing to develop ideas and ventures of my own.
Every chapter has built upon the last, creating a career that may not follow a traditional path, but is connected by curiosity and a desire to keep learning, creating, and building.
The thread connecting my career has never been a single profession, but a curiosity for how ideas, places, and people shape one another.
Where It All Began
My perspective began taking shape long before my professional career.
While participating in a student ambassador program, I stood in front of the Baptistery's bronze doors in Florence without fully understanding their significance. It wasn't until the following year, while studying the Renaissance in an advanced Italian language class, that everything clicked transforming that experience into a lasting interest in architecture, art history, and the built environment.
That curiosity led me to spend three semesters studying abroad. First, in London, studying art history and theatre, and later in Florence, where I studied fine arts and art history while interning with a contemporary art gallery.
EDUCATION:
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BFA Interior Design
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BA Art History
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Minor Fine Arts
Building Businesses, Brands & Influence
Entrepreneurship has been part of my career from the beginning. Over the years, that has taken different forms—from launching early business ideas to building Simplified Media Agency and, more recently, developing new ventures of my own.
As the founder of Simplified Media Agency, I’ve spent more than a decade working with organizations across design, architecture, manufacturing, technology, nonprofit, and cultural sectors. My work has spanned strategic communications, public relations, brand positioning, marketing, launches, and long-term growth strategy.
Running an agency has also given me a front-row seat to how businesses grow: the ideas that gain traction, the challenges that come with bringing something new to market, and the importance of connecting a strong product or vision with the right audience.
Today, I bring that experience to both my client work and the businesses I’m developing myself.
50+ Organizations Advised
150+ National & Industry Media Placements
10+ Years Experience
Clients Across the United States, Europe, & Asia
Award Winning Agency
My work has resulted in media placements in publications including Forbes, Architectural Digest, Business of Home, Homes & Gardens, Real Simple, and numerous other national and industry publications.
What I'm Building
Curiosity has also led me beyond client work. I’m developing a portfolio of ventures that explore ideas across technology, consumer products, design, media, and the way people and brands connect.
While different in form, each began the same way: by noticing an opportunity for something to work better, feel more thoughtful, or create greater value.
Some are established. Others are just beginning. Together, they reflect the way I approach entrepreneurship: follow the idea, understand the opportunity, and build with intention.
Strategic communications, public relations, and marketing for ambitious brands and organizations.
Trezza
A technology platform rethinking how professionals, brands, and media connect around visibility and opportunity.
A consumer brand inspired by heritage, ritual, and thoughtful living.
Ombrabella
A consumer accessories brand combining sun protection, everyday function, and polished style.
Leadership & Service
Professional and civic leadership has become an equally important part of my career.
Since becoming involved with the Texas Chapter of the Institute of Classical Architecture & Art in 2016, I've had the opportunity to serve in numerous leadership roles, culminating in my appointment as Vice President & President-Elect.
Through initiatives such as New Heights, I've helped introduce middle and high school students to the principles of classical architecture and the built environment, encouraging a new generation to recognize the cultural significance of the places they inhabit.
More recently, I served as co-editor of Honoring Excellence in Design: The John Staub Awards, published by Texas A&M University Press, documenting projects whose architectural significance deserves to be preserved and celebrated for future generations.
These experiences continue to reinforce my belief that stewardship, education, and thoughtful communication are essential to preserving our cultural landscape.
LEADERSHIP:
• VP & President-Elect, ICAA Texas
• Board Member, Bored No More Charity
Beyond Work
When I'm not working with clients, you'll usually find me taking trip with my family and exploring museums, historic architecture, libraries, gardens, bookstores, and places that reveal the stories of the people who came before us. Travel continues to shape my perspective, and I believe some of the best education happens through direct experience: walking historic streets, studying objects up close, and engaging with the landscapes that have shaped cultures over time.
